Welcome To My Website

Deluxe Corporation

Operated within an experienced team of SEO specialists to develop, implement, and continuously optimize organic search strategies for Deluxe’s multiple enterprise websites. Made meaningful contributions across various digital platforms to improve search engine performance, engagement, and conversions. Brought a strong work ethic and “get-it-done” attitude that resonated with cross-functional teams. Closely followed industry trends to incorporate new white-hat tactics into the company’s ever-evolving SEO strategy.

Built reporting workspaces in Adobe Analytics to calculate key revenue metrics for e-commerce sites, then used those performance insights to prioritize future SEO projects. Provided analysis and helped the content and UX teams optimize sites for key moments in the searcher’s journey. Accountable for conducting technical website audits, information architecture optimization, external/internal link analysis, and keyword/topic research. Laser focused on completing the projects that would make the most substantial impact.

Experience & Accomplishments:

• Performed SEO on an enterprise-level website with $100M+ e-commerce business.
• Executed weekly / monthly e-commerce reporting and quarterly/annual forecasting.
• Conducted SEO audits to identify the issues negatively impacting site performance.
• Collaborated with cross-functional teams to drive site optimization projects forward.
• Developed and presented organic search strategy to business stakeholders.
• Communicated technical requirements to product owners and development team.
• Performed keyword research & analysis to produce SEO-focused content briefs.
• Certified ScrumMaster®, worked in an Agile software development environment.

Better Homes and Gardens Real Estate Metro Brokers

Grew the digital footprint of an Atlanta-based real estate team by maximizing web traffic and optimizing conversion rates for MetroAtlantaHome.com. Created a multi-channel marketing system that generated hundreds of home buyer & seller leads each month. Utilized email marketing, PPC advertising, display ads, social media, and organic search channels to grow and convert a database of leads. Leveraged Zapier to automate workflows between integrated web applications, speeding up data entry and lead follow up times.

Over the course of five years, was able to implement an organic search strategy that grew the site’s traffic from a couple hundred visits per month, to averaging more than 30,000 visits each month. This massive growth in traffic was driven by effective keyword & topic targeting, high-quality content creation, regular site audits, and web performance analysis. In terms of organic search traffic, MetroAtlantaHome.com became one of the top five real estate brokerage sites in the Greater Atlanta area.

Experience & Accomplishments:

∙ Developed web content and created a strategic roadmap to maximize SEO impact.
∙ Grew website’s organic search traffic 61% YOY, topping 50,000 monthly visits.
∙ Designed & deployed search engine marketing campaigns, including retargeting ads.
∙ Conducted website performance audits to identify optimization opportunities.
∙ Set up automated web application workflows to streamline recurring marketing tasks.
∙ Created data visualization dashboards with web traffic KPIs using Looker Studio.
∙ Crafted engaging content for social media channels and email marketing campaigns.

Wellbridge

Served as gym manager and client relationship specialist for one of Atlanta’s premier upscale fitness facilities. Established policies and objectives for addressing membership inquiries in a timely manner. Implemented strategies to achieve high-quality standards of member service across the organization. Worked closely with the management team, sales department, and accounting staff to effectively onboard and retain clients.

Was able to cultivate strong member relationships by communicating regularly with the membership base to develop a full understanding of their interests, needs, and fitness objectives. Served as the point of contact for membership records, contracts and account statements for 2,500+ member base. Spearheaded new member onboarding campaign to reduce membership churn. Developed re-engagement initiatives for low-usage accounts to improve retention. Organized and hosted social events, business groups, and client appreciation parties.

Managed hospitality desk associates and pro shop sales department. Also served as manager on duty, with responsibilities that included: opening and closing the facility, responding to member emergencies, conducting prospective member tours, and resolving complaints.